FalconX wants to catch institutional players as clients as their whole system is dedicated to this goal. The venture arm of American Express has invested a big amount of money towards this goal. The exchange also made a 17 million investment round to get venture capital from Coinbase and others.
FalconX wants to provide the widest palette of crypto based financial services. Including trading, swaps, and all other kind of market options. All in one enterprise level platform. They have the necessary infrastructure and the needed customer service so they may accomplish this goal soon. Since May 2020 they reported a 150% increase in the number of clients. Their method works. AmEx were involved in the Abra investment app back in 2017 and in 2018 they launched a blockchain based loyalty program.