The rebranded Soriano Motori now accepts bitcoin, as payment, worldwide. Next to BTC, you can spend your ETH, BCH, and LTC too, if you want a beast bike. Payments will be handled by Coinbase, you send the coins to them, and they convert them to fiat, for the Soriano.
The company thinks, in this modern way they can reach younger customers. On the other hand, crypto payments are accepted all around the world, so both the company and buyers may save a huge amount of money. When you pay BTC for something, there is no interbank change fee, transfer fee, and it’s way faster than the traditional fiat transactions.