Not they are the first of this kind, the FTX already offer traditional assets as tokens. Tokenization has plenty of advantages in the case of securities, for example, the mentioned Tesla stock is expensive, and you can’t buy half of it. As tokens, we could purchasing fractions, as we can grab 0.001 units from any cryptocurrency.
On the other hand, the users win, because they will able to invest less risky, traditional assets too, in an easy way. Issuers also win, multiplying their potential customer-base, thanks to the tokenization. And bigger customer-base is always a really good thing for the companies.