The big public company has more hundred million worth of BTC, as a reserve asset. Now they will offer a new investment opportunity, for qualified investors, as convertible notes. This is a kind of debt, which can be converted to company shares, for example, after maturation. And during the five-year holding time, owners can earn semi-annual interest.
In August, the MicroStrategy just threw a rock into the water, with the announcement of their 250 million dollar BTC-grab. And the next month, they’ve announced another purchase, and in early December, again. Seems it is not a one-time happening, but a consent process. Right now, they aren’t the only ones, more companies follow them. So maybe the thing, what we see now, it’s the institutional FOMO, the “fear of the missing out”.